We have experience advising clients on all legal aspects related to media, advertising, entertainment, copyright, commercial promotions, audiovisual content, brand communication and the creative economy. We work with companies, agencies, advertisers, production companies, artists, content creators, influencers, digital platforms, media companies and other industry players.

• We advise on relationships between agencies, advertisers, production companies, artists, creators and other participants in the media and entertainment industry, including the drafting, negotiation and review of agreements related to campaigns, productions, creative projects, commercial partnerships, sponsorships, licensing and brand activations
• We negotiate, draft and review agreements related to entertainment, including television, cinema, music, theater, radio, sports, events, electronic games, audiovisual content, influencer marketing, licensing, co-productions, assignment of rights and image rights
• We review the legal aspects involved in the conception and development of advertising campaigns, marketing initiatives and communication projects, including advertising directed at children, betting, comparative advertising, merchandising, unboxing, commercial promotions and other advertising formats
• We review advertising materials, scripts, communication pieces, promotional rules and institutional content, seeking to ensure compliance with applicable laws, industry standards and self-regulatory rules
• We advise influencers, artists, producers, agencies and brands on the legal structuring of campaigns, promotional initiatives, advertising agreements, image rights, content creation, licensing and commercial exploitation of works and projects
• We defend our clients’ interests before regulatory bodies and industry organizations, including the Brazilian Advertising Self-Regulation Council (CONAR), ANCINE, ECAD and other authorities related to the sector
• We assist clients with the registration and protection of intellectual and artistic works, including through digital means, as well as with the structuring of mechanisms for the protection of copyright, neighboring rights, image rights, trademarks and creative assets
• We provide advice on regulatory and compliance matters specific to the media and entertainment sector, including tax incentive laws, broadcasting rights, licensing, commercial promotions, free prize distribution, sweepstakes, contests and promotional campaigns
• We assist in the legal structuring of fundraising, financing, production, distribution and commercial exploitation of cultural, artistic, audiovisual, advertising and entertainment projects
• We strategically advise clients in the development of their businesses, campaigns and creative projects, with the aim of protecting rights, reducing legal risks and preventing violations of the rights of creators, producers, artists, brands and other holders of creative assets
• We represent clients in judicial and extrajudicial disputes involving plagiarism, copyright infringement, unauthorized use of image, unfair competition, contractual conflicts, advertising challenges, promotional campaigns and the protection of creative assets