Using commercial promotions as a customer acquisition and retention tool requires Brazilian companies to maintain rigorous regulatory compliance.

Brazil has specific regulations governing the free distribution of prizes for advertising purposes, limiting such activities to four authorized formats: sweepstakes, contests, instant prizes, and similar operations.

Companies conducting promotions without prior authorization or failing to observe regulatory requirements and procedures face significant penalties:

• Revocation of authorization
• Fines of 100% of the total prize value
• Two-year prohibition from conducting promotions
• Consumer Defense Code penalties for abusive or misleading advertising

Understanding the applicable rules makes the difference between running a successful campaign and facing regulatory authorities and consumers in administrative and judicial proceedings.

IW Melcheds Advogados presents “Commercial Promotions in Brazil,” a guide developed by the firm’s Media and Entertainment team with practical guidance on authorization procedures, documentation, costs, and essential tips for conducting authorized campaigns.

Download the guide: https://conteudo.iwmelcheds.com.br/commercial-promotions-brazil