Career

Luiz Werneck is responsible for the firm’s media and advertising, entertainment, commercial promotions, corporate contracts, and automotive law areas. He has extensive experience in structuring commercial strategies and business models and in the analysis, drafting, and negotiation of contracts. He was part of the Brazilian Advertisers Association (ABA) in media and advertising. He served as a councilor of the National Council for Advertising Self-Regulation (CONAR), having worked on some of the most significant cases before the agency in recent years. In the automotive sector, he worked as a legal manager for a major automaker for several years. He was a member of the legal committee of the National Association of Motor Vehicle Manufacturers (Anfavea). He is recognized by The Legal 500 and Análise Advocacia rankings. 

Related recognition

Lacca Approved (2026) – Telecoms & Media

Legal 500 (2024 to 2026) – TMT: Media – Leading Partner

Análise Advocacia (2026) – Broad Category / Practice Area: Consumer, Business Contracts / Industry Sector: Pharmaceutical

Análise Advocacia (2025) – Broad Category / Practice Area: Consumer, Business Contracts, Intellectual Property / Industry Sector: Automotive and Auto Parts, Electronics

Análise Advocacia (2023/2024) – Broad Category / Practice Areas: Business Contracts, Civil Litigation / Industry Sector: Food, Beverages and Tobacco, Automotive and Auto Parts

Análise Regional (2025) – Broad Category / Greater São Paulo Region