Career

Luiz Werneck is responsible for the firm’s media and advertising, entertainment, commercial promotions, corporate contracts, and automotive law areas. He has extensive experience in structuring commercial strategies and business models and in the analysis, drafting, and negotiation of contracts. He was part of the Brazilian Advertisers Association (ABA) in media and advertising. He served as a councilor of the National Council for Advertising Self-Regulation (CONAR), having worked on some of the most significant cases before the agency in recent years. In the automotive sector, he worked as a legal manager for a major automaker for several years. He was a member of the legal committee of the National Association of Motor Vehicle Manufacturers (Anfavea). He is recognized by The Legal 500 and Análise Advocacia rankings.